Have you ever noticed the subtle differences on the surface of a product packaging when you pick it up? According to a 2023 survey by the Packaging Association, over 65% of consumers stated that the texture of the packaging would influence their purchasing decisions. Today, we will explore the key choices between matte and glossy finishes in plastic packaging bag printing.
The professional advantages of matte surfaces：
Matte surface treatment (also known as matte finish treatment) reduces direct light reflection through the principle of diffuse reflection, creating a soft and elegant visual effect.
In the fields of cosmetics, premium tea, and electronic accessories, the matte surface conveys a sense of "low-key luxury", and customer feedback indicates that the average premium acceptance rate can be increased by 22%.The matte surface can effectively reduce glare interference by over 80%, making it easier to read text-rich areas such as drug instructions and food nutrition labels.Matte texture is often associated with natural and sustainable materials. Our survey shows that 58% of consumers believe matte packaging to be "more environmentally friendly".
The market penetration power of the glossy surface:
The glossy treatment enhances light reflection, creating a striking display effect on the shelves.After using high-gloss surfaces for candies, children's products, and promotional packaging, the shelf attention rate increased by an average of 35%.The glossy coating provides additional scratch resistance protection, making it particularly suitable for daily-use consumer products that need to be used repeatedly.The glossy surface can increase the color saturation by approximately 15-20%. Bright and festive tones such as red and gold are particularly prominent.
Professional advice from our factory
As a packaging company with patents for surface treatment, we suggest:
1,Consider the usage scenarios of the product: For products prone to fingerprints, use high gloss with caution.
2,Testing the lighting environment: In a bright shopping area, the reflection can be moderately reduced.